Collaboration with Stakeholders

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(1)The college has signed a memorandum of understanding with the Institute of Management Accountants to jointly cultivate professionals in management accounting and strategic management practices

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The Institute of Management Accountants (IMA), which holds a global leadership position in the fields of management accounting and financial management, visited our college on December 15, 2022, to engage in a dialogue and exchange with accounting professionals. In order to encourage outstanding students at the college to enter the management accounting industry and meet the demand for talent in corporate finance, our college signed a memorandum of cooperation with the IMA on September 10, 2021. The IMA provides scholarships, free course resources, and examination opportunities for 10 students each year, allowing them to obtain international certifications such as the American CMA and CSCA within three years. This will enable students to apply financial planning management and decision analysis to the workplace, narrow the skills gap between businesses and schools, and help students gain a competitive advantage in the job market. In the future, the College of Business and Finance will continue to work closely with the IMA in strategic management practices and interdisciplinary talent development, creating a win–win situation for both businesses and students. This project is a new initiative that will be implemented starting from 2022. Currently, seven students have been approved for the program and are preparing for the certification exam.

(2)Feng Chia University collaborates with the Taiwan Tourism Factory Association to promote the international marketing of the tourism industry

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The college signed a cooperation agreement with Taiwan Tourism Factory Association in 2022. The faculty and students worked together on three courses—Industry Tour, Smart Technology and Business Innovation, and Business Innovation Projects—to build digital marketing platforms for tourism factories. These outcomes encompass the effectiveness in international marketing, marketing planning for LINE official accounts, and micro-movie production and publicity. In total, five domestic micro-movies and 32 international micro-movies in multiple languages were uploaded to YouTube, while six LINE official accounts were developed and marketed through message content push design, interface design, backend member tag management, LINE bot keyword setting and response content design, LINE sticker design, and marketing plans. These initiatives have further enhanced the factory’s brand exposure and conversion rate, promoted customized marketing, and helped the tourism factories expand into new markets and customer groups.

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(3)Supporting Sustainable Environment and Green Circular Economy: Industry–Academia Collaboration Signed Joint Declaration for Sustainable Development of Tourism Industry

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The dean of our college, Dr. Chiang Hsiang-Tsai, and the director of the Center for Sustainable Business Development, Dr. Lin Qinglong, together with Mr. Hsu Li-Sheng, the chairman of the Taiwan Tourism Factory Association, initiated the Tourism Industry Sustainable Development Joint Declaration Signing Ceremony held on March 19, 2022. With the support of relevant government agencies, witnesses including Mr. Lu Cheng-hua, director-general of the Department of Industrial Development, Ministry of Economic Affairs; Mr. Tang Wei-yao, deputy director of the Administration Office of Sheishan National Scenic Area, Tourism Bureau, Ministry of Transportation and Communications; and Mr. Chien Yu-Hsin, chairman of the Taiwan Institute of Sustainable Energy were invited to the event.

This declaration-signing event inspired the top 10 regional associations in Taiwan to collectively support the ESG initiatives and subsequently promote the 2023 Sustainable Tourism Factory Forum. This facilitated the promotion of policies to assist industries and organizations in applying for sustainable tourism certification and protecting Taiwan’s natural ecology and cultural resources. For example, Mr. Hsu Li-Sheng’s Wei Rong Food Tourism Factory has committed to preserving and revitalizing the cultural assets of the industry and to promoting social welfare. By promoting the culture of miso-fermented food, it has developed elderly-friendly food products. The company also supports small farmers and promotes fair trade products in its channels, including organic wheat, pineapples, turmeric, domestic soybeans, and aboriginal products from the Dalanpu tribe. In addition, in terms of energy conservation and carbon reduction, Wei Rong has set a target of reducing its water and electricity consumption by 5% each year and has been honored with the Energy Bureau’s Energy-Saving Benchmark Award: Silver Award. 

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(4)The College co-hosted an international conference with Waseda University.

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In order to promote academic exchange and cooperation between statisticians in Japan and Taiwan, Waseda University in Japan and Feng Chia University co-organized the FCU–Waseda International Symposium on September 6–7, 2019, at Feng Chia University's Fourth International Conference Hall. The symposium, which focused on time series, machine learning, and causal analysis, attracted more than 50 participants, including faculty and students from universities both at home and abroad. The featured speakers included Professor Masanobu Taniguchi, Professor Kou Fujimori, and Professor Akitoshi Kimura from Waseda University; Professor Takayuki Shiohama from the Tokyo University of Science; Professor Yoichi Miyata from Takasaki University of Economics; Professor Mike K. P. So from Hong Kong University of Science and Technology; Research Fellow Heng-Hsiu Tsai from Academia Sinica; and Professor Chu-Joe Hsia from National Tsing Hua University, among others. In addition, several students from Feng Chia University, National Tsing Hua University, and Tokai University attended and gained new insights into the field. The symposium brought together experts and scholars in statistics and econometrics and was highly productive. Following the symposium, the scholars were invited to visit the campus and learn about the philosophy behind the future Building for Goodness at Feng Chia University.

 

(5)Amazon Web Services (AWS) and our university co-organized a deep learning workshop.

 

In September 2019, In September 2019, Feng Chia University collaborated with Amazon Web Services (AWS) to organize a three-day deep learning workshop, which aimed to introduce the basic concepts of artificial intelligence (AI) and deep learning as well as the application of deep learning on the AWS cloud computing platform. The workshop was instructed by Cyrus Vahid, AWS Principal Solutions engineer in Europe, who has rich practical and teaching experience in artificial intelligence, machine learning, and deep learning.

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The workshop included hands-on labs, such as object detection, face recognition, and neural networks, to help participants learn how to build models and recognize images. The participants—more than 100 hundred in total—came from various universities in Taiwan, including Feng Chia University, National Central University, National Chiao Tung University, Taipei University, Fu Jen Catholic University, Tunghai University, Tamkang University, National Yunlin University of Science and Technology, Chaoyang University of Technology, and Wannan Medical College.

 

Upon completion of the workshop, the attendees were awarded certificates issued by AWS. The primary objective of the event was to create a platform for AI innovation education and to promote the AWS cloud computing platform for AI-related courses throughout Taiwan. The workshop was specifically designed to be accessible to participants with little to no prior experience in deep learning, and it was highly successful in providing practical experience to participants, allowing them to complete tasks such as model building and image recognition.

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Feng Chia University, as the pioneer in Taiwan offering AI-related courses in partnership with AWS, is constructing a comprehensive ecosystem for deep learning applications with the aid of the AWS Educate program. This program strives to equip faculty and students with the necessary resources to learn and explore cloud computing services, expand their learning horizons, and align their skills with upcoming employment prospects. Furthermore, the program aims to assist educators and researchers in integrating cloud computing service resources into their teaching and research, resulting in more impactful outcomes and an accumulation of knowledge capital.

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(6)he Taichung City Government’s Education Bureau collaborated with the College of Business at Feng Chia University and industry partners to launch a specialized training program for financial and accounting talents

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To prepare high school graduates for university life and equip them with the skills needed to excel in the industry, the Taichung City Government’s Education Bureau and the College of Business at Feng Chia University collaborated to launch the Cross-School Talent Development Program—Financial and Accounting Talent Development Program. This program, led by professional teachers and practicing accountants, includes opportunities for students to intern at accounting firms. Supported by various accounting firms in Taichung, the program is designed to prepare students for their future careers while meeting the talent needs of the industry.

The program’s establishment offers high school students in Taichung a convenient and fast opportunity to pursue further education on weekends and achieve self-affirmation and value enhancement while also connecting them to professional courses after applying for university. This achievement aligns with the program’s goal of integrating learning and application and cultivating talent. In addition, during their university years, students can enter excellent firms for internships, learn from work, and establish their work experience earlier than their peers, giving them an advantage in the job market.

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The program has 35 students, of which 31 have successfully qualified for university admission. Among them, 30 students are in the daytime program and 1 student is in the nighttime program. Moreover, 9 students have been successfully admitted to Feng Chia University, fulfilling the Education Bureau’s objective of “local industry, local talent; local talent, local cultivation.”

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(7)Taishin Bank and Feng Chia University signed a memorandum of understanding on industry–academic collaboration to jointly foster talents in finance professionals

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Taishin Bank and Feng Chia University signed a memorandum of industry–academia collaboration on August 5, 2019, to deepen the cooperation between industry and academia. By effectively utilizing both parties’ resources, the aim is to help more young students connect with industry dynamics during their academic period and cultivate an interest in the industry by integrating theoretical knowledge with practical experience.

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Feng Chia University is actively promoting financial technology education and creating a cashless campus. Together with Taishin Bank, we plan to establish a financial technology laboratory to not only help cultivate more outstanding financial technology talents in Taiwan through industry–academic cooperation, but also extend consultancy and project technology exchanges in business management. The college is deepening cooperation between industry and academia by offering flexible internships of three to five days per week to senior students and graduate students each semester. This allows students to gain practical experience in the real operation of the financial industry, learn about financial expertise, and understand market trends. In the future, through the industry–academia collaboration alliance model and joint efforts with academia, we will continue to cultivate outstanding financial talent in Taiwan.

 

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